Two years ago, Adi Samuel was with her friends in a coffee shop in Tel Aviv when it suddenly hit her. All of her friends who used to be fashionable, single women were now new moms and forced to carry functional but extremely unattractive diaper bags. Adi thought there should be a stylish alternative to the boring mommy bags they were using.
“I had a few ideas about how to design a stylish diaper bag, but first I interviewed young mothers so I could understand what they look for in a diaper bag and what they were missing in the ones they were currently using,” explains Adi. “My vision was to create a bag that was more a mommy bag than just a diaper bag. I wanted to give young mothers a bag that was functional and could be used in several ways when with a baby, but would also be stylish enough to use as a purse when going out without a baby.” Driven by her love for design and aesthetics, Adi took the information she gathered from the interviews back to her studio and created the perfect alternative to a boring diaper bag: The heidi designer diaper bag.
Adi, a 32-year-old designer living in Tel Aviv, Israel, grew up with a keen sense of design and style that let her to eventually study graphic design at FIT in New York. After graduating with honors, she lent her talents to the field for eight years while living and working back in her native city. Her creative mind was constantly on top of new fashion trends and the Heidi Mommy Diaper Bag was the perfect opportunity for her to combine her love for fashion and design.
Designed with special straps that convert the bag into a shoulder bag, backpack or messenger bag and two separate straps that attach to a baby stroller, the Heidi Mommy Diaper Bags have gained intense popularity in Israel. Most recently MomFinds, a U.S. Web site that discovers hip finds for moms and children, included a rave review of Heidi’s chic diaper bags.
These stylish diaper bags can now be found worldwide on Coolil.com in 12 different colors and patterns to keep moms happy and still stylish.
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