Israeli fashion designer, Karen Zarke, opened a new concept store for her brand Anna K. The new store, Anna K Express, is located in Dizengoff Center in Tel Aviv, and has an Innovative, dynamic, contemporary and accessible design approach. The store’s design is modular, suitable for constant changes, presents different designs every week.
Anna K. Express’s goal is to create a new designer brand that is affordable and accessible, and provide a convenient shopping experience both in terms of location and in terms of variety of items. Anna K. Express appeals to a new young market who understands fashion and look for stimulating, intense and fast designs. The store is designed in the style of “Hotel California” (road motel, with sex appeal of TV series and movies). Modular in nature, the store will change every week both in design and in the fashion it offers.