Charmed by Silver Charms Jewelry

When you’re looking for jewelry that not only looks beautiful and compliments your wardrobe, but is also meaningful and symbolic, charms jewelry is the way to go. Charms bracelets, necklaces and key chains all feature pendants and good luck amulets, each of which has its own unique significance.

The most common charm is the hand-shaped hamsa, which is believed to ward off the evil eye and offer protection to those who wear it. Shelly Assody’s Lucky Charms Silver Necklace and Good Luck Charms Silver Necklace feature not only the hamsa, but other notable symbols commonly used in charms jewelry, including the fish, symbolizing prosperity, clover representing luck, heart and Star of David.

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Israeli Design Rocks in NYC Fashion market

Tucked in a small gym behind a doorway of thick plastic curtains in the NoLita neighborhood of Manhattan is a space full of inspirational design and creativity. Every weekend, the gym in St. Patrick’s church becomes a market for young designers to peddle their crafts to fashionistas that are looking for designers accessories and jewelry.

This past weekend, joined the crowd to showcase the best of Israeli jewelry and accessories – including charm jewelry by Shelly Assody, symbolic Kabbalah jewelry by YOYO32, Augusta jewelry by Karen Peleg, Efika wallets, Kisim bags from the Sex And The City movie and Daniella Lehavi handbags and accessories.


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Welcome To!

Much more than just an online shopping destination, has a dual purpose. Started by a young Israeli living in New York City, aims to keep expat Israelis in touch with the latest in design from their homeland and give exposure to the artistic endeavors of fashion-forward young Israeli designers.

And it’s no wonder why. Israeli design is quite unique, and the global marketplace is taking notice…

“Israeli fashion design is known for its unique urban fashion trends and its all-round daring and creativity, as in the juxtaposition of different cultures and sources of inspiration…” (

“‘Our point is to show people that Israeli fashion is not what you think. It doesn’t have to be ethnic; it can be elegant,” (Fashion Week Daily Dispatch)

“Tel Aviv…is awash in young designers with fresh takes on fashion and design. Neighborhood after neighborhood is loaded with small shops selling clothing, jewelry, and accessories made by local talent.” (The New York Sun)

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